Elva XiaoinTowards Data ScienceText Mining and Sentiment Analysis for Yelp Reviews of A Burger ChainText, such as social media posts and customer reviews, is a gold mine waiting to be discovered. We can turn this unstructured data into…9 min read·Jan 3, 2021--2--2
Elva XiaoinThe StartupBrowsing or Purchasing: Real-Time Prediction of Online Shopper’s Purchasing Intention (Ⅰ)We can use classification algorithms in machine learning to find and keep the best customers.5 min read·Nov 20, 2020----
Elva XiaoinAnalytics VidhyaRFM Analysis for Customer Segmentation with Python (II)In my previous article, I showed how we can use Python to do RFM analysis step by step. In the following, I will analyze characteristics…3 min read·Oct 29, 2020----
Elva XiaoinAnalytics VidhyaRFM Analysis for Customer Segmentation with Python(I)Customers are heterogeneous and it is important for companies to know who they are and how valuable they are. RFM analysis is a great tool…6 min read·Oct 24, 2020--1--1